With a careful approach to paid promotion, knowing when to walk away and kill an ad is important. The moment data shows a campaign isn't performing, reallocate, don't rationalize.

Most artists keep pouring money into failing campaigns because they've already invested so much. "It just needs more time" or "The algorithm hasn't picked it up yet." This emotional attachment to campaigns is a budget killer.

Establish clear performance thresholds:

• If a campaign doesn't hit minimum benchmarks within 72 hours, pause and reassess
• If adjustments don't improve performance within another 48 hours, kill it entirely
• Immediately reallocate remaining budget to what's working or save it for the next opportunity

The ability to cut losses quickly and pivot is often more valuable than choosing the perfect campaign from the start. Every promotional dollar should work for you, not against you.