Every show generates valuable data that can inform your development as a performer and the growth of your music business. After each performance, It’s a good idea to have a quick debrief with the team. Much of this you will register by virtue of being on stage and talking with the audience and crew after the show . But it’s a good idea to ask everyone for their impressions and feedback after each show.
Usually I will also ask the sound technician to record the ‘stereo out’ of the mixing desk so that I can listen back more objectively and make adjustments accordingly.
- Objective Metrics Assessment Document concrete performance indicators:
- Attendance (compared to past shows in this market)
- Merchandise sales (total and per-head)
- Email signups or other list growth
- Social engagement resulting from the show
- New streaming listeners in the market following performance
- Qualitative Performance Review Assess the less tangible but equally important factors:
- Audience energy and engagement throughout the set
- Technical execution and sound quality
- Stage presence and audience connection
- Setlist effectiveness and flow
- Any unexpected moments or issues
- Market Development Analysis Evaluate the strategic impact of the show:
- Growth compared to previous performances in this market
- New relationships formed (venues, local artists, industry)
- Media coverage or attention generated
- Potential for return performances and expected growth
- Notes for improving next time in this market
