Don't overlook establishing your digital presence. Your online presence is often the first touchpoint for fans, industry professionals, and potential partners, and nothing screams "amateur hour" faster than a generic email address or social media URL.

Domain Name Registration

Invest in registering a custom domain name (typically $10-15 annually) that aligns with your artist or band name. This small investment yields several significant benefits:

• Professional Credibility: Communications from contact@yourbandname.com carry inherently more weight than yourbandname@gmail.com
• Brand Protection: Secure your name before someone else does, preventing future trademark complications
• Marketing Consistency: Create shortened URLs for marketing campaigns that reinforce your brand (yourbandname.com/newalbum)
• Future-Proofing: Own your digital real estate regardless of platform changes or social media evolution

Professional Email Setup

With your domain secured, set up professional email addresses for different functions:

• bookings@yourbandname.com - For performance inquiries
• press@yourbandname.com - For media requests
• management@yourbandname.com - For business opportunities
• contact@yourbandname.com - For general communication

Many domain registrars offer email hosting services, or you can use Google Workspace (formerly G Suite) for approximately $6/month per user to get professional email with the power of Gmail's interface.

Legitimacy Multiplier

When paired with your LLC formation, these digital assets create a powerful legitimacy multiplier. Industry gatekeepers make split-second judgments based on these details—a proper business email from an LLC carries implicit professionalism that gets your messages opened and taken seriously.