A song’s life does not end at export; it begins there. Most artists pour months, sometimes years, into sculpting a track, then shove it into the world with all the ceremony of an “out now” post. 

This lopsided devotion is the tragedy of many creatives. Not only is it a great disservice to the time you spent creating the music but you’ve missed half the story, the visual narrative. The same patience and dedication to your craft is precisely what’s required to shepherd that song into the ears and hearts of the people who need it. 

This failure to properly service a release is not only a matter of laziness, but of misplaced priorities. The solution then is to design a workflow that gives every song the runway it deserves to take flight.

The Releases component in Musician OS is your command center. It’s built to map out every detail of your launch, from timeline to promotion, so nothing slips through. 

Action Items

1. Set Up Your Release Assets
   
   • Navigate to your Releases dashboard
   • Click the + Add button in the sidebar, then select the appropriate release type for your first launch (e.g., New Single)
   • Fill in the essential details:
     
     • Title and artwork
     • Release date (matching your timeline)
     • Status (In Progress, Scheduled, Released)
     • Artist information
     • Related content and marketing campaigns
       
   • Set the status property (Album Status, EP Status, or Single Status) to track your progress through the release phases:
     
     • Select phases like "Preparation," "Phase 1: Assets," "Phase 2: Organisation," etc.
     • Each phase you select will automatically generate a series of relevant tasks to guide you through that stage of your release
     • Progress through each phase sequentially to ensure no critical steps are missed
       
       
2. Create Your Campaign Strategy
   
   • In the Releases component, click + Add and select New Campaign
   • Name your campaign (e.g., "Lead Single Promotion")
   • Link it to your release using the relation property
   • Set up key promotional touchpoints:
     
     • Pre-release teasers and content plan
     • Release day activities
     • Post-release engagement strategy
     • Extended content timeline
       
       
3. Set Up Performance Tracking
   
   • Navigate to PR & Media Tracker in the Navigation sidebar
   • Add key targets for playlist pitching and media outreach
   • Visit the Charts section to prepare for tracking your release performance
   • Create custom properties to track important metrics like:
     
     • First-week streams
     • Save-to-stream ratio
     • Playlist additions
     • Social media engagement growth
       
       
4. Link to Your Content Strategy
   
   • Create connections between your Releases and Content components
   • Ensure your content calendar aligns with each phase of your waterfall release
   • Schedule regular check-ins using the Tasks component to monitor progress and adjust strategy as needed

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