Let's be candid. For many musicians, the phrase "content creation" often conjures images of relentless self-promotion, algorithm anxiety, and a pressure to perform a version of ourselves that may seem inauthentic. It can also feel like a separate, obligatory task tacked onto the already demanding life of making music.
This sentiment is understandable. As musicians, our primary language is sound, we foster connection through shared sonic experiences. The idea of translating our art, our process, or our personalities into bite-sized digital offerings can feel daunting, or simply like a diversion from what truly matters.
Many artists harbor a fear that stepping into this realm means diluting their work, or worse, becoming something they’re not, all in the name of "engagement." The resistance is real, and it's a feeling shared across all genres and artists.
But what if this resistance, this reluctance to embrace new mediums of connection and storytelling, wasn't a sign of artistic purity, but rather a familiar echo of a challenge we've all faced and conquered before? What if the perceived chasm between your music and "content" was waiting to be dispelled by a simple shift in perspective?
I invite you to meditate on a powerful idea, a lens through which this entire landscape can be reimagined:
Change your mindset. Try to view content creation as part of your art, not separate from it. At its core it is just another way of telling a story and the resistance you may feel toward content creation is the same resistance you overcame to learn your musical craft.
The implementation framework:
- Stop compartmentalizing. Same creative brain, different medium.
- Document, don't create. The process is the content.
- Authenticity multiplies reach. Performative content repels your true fans.
The answer lies in integration, viewing content creation not as a burden bolted onto your creativity, but as a natural outflow of your artistic process. Your art isn't just the song. It's the entire ecosystem of expression around it. The gap between who you are online and who you are as an artist is costing you everything. Close it.
