All the strategy in the world means nothing if you're tracking the wrong metrics. Most artists obsess over impressions, reach, or raw click numbers commonly known as "vanity metrics" that make you feel good but tell you nothing about actual business impact.

Here are the metrics that actually matter:

Primary Metrics

• Cost Per Stream (CPS): Total ad spend divided by attributable streams
• Save Rate: Percentage of listeners who save your track after streaming
• Follower Conversion Rate: New followers gained as a percentage of new listeners
• Return On Ad Spend (ROAS): Revenue generated divided by ad spend

Secondary Metrics

• Engagement Rate: Likes, comments, shares as a percentage of impressions
• Click-Through Rate (CTR): Percentage of people who click after seeing your ad
• Completion Rate: Percentage of viewers who watch your entire video ad
• Add to Playlist Rate: How often listeners add your track to personal playlists

In your Releases component, create a new Campaign to track these metrics for each campaign. This data becomes invaluable for optimizing future releases, you'll start to identify patterns in what works specifically for your music and audience.

The General Benchmarks:

• Excellent Performance: CPS under $0.10, Save Rate above 30%, ROAS above 3:1
• Good Performance: CPS $0.10-0.25, Save Rate 20-30%, ROAS 1.5-3:1
• Needs Optimization: CPS $0.25-0.50, Save Rate 10-20%, ROAS 1-1.5:1
• Pause Immediately: CPS above $0.50, Save Rate below 10%, ROAS below 1:1