Your music is an output of your specific knowledge, experiences and environment. Some artists intuit their core principles from the start based on these factors, but most discover them through the iterative process of success, failure, and aspiring toward those they admire. Either path works, but clarity is non-negotiable.
Your values aren't abstract concepts. They're your decision-making framework. They determine your lyrics, your collaborations, your audience. Write down your values early, even a draft is fine. Share them with your team so they can carry the vibe too.
Values aren’t cookie-cutter. A punk band’s “chaos and freedom” won’t vibe with a jazz artist’s “precision and soul.” What matters is authenticity. Your vibe attracts your audience. Make it true to you. Fans can smell inauthenticity a mile away. But avoid toxic vibes—too much exclusivity or ego won’t age well.
Action Items:
Establish Your Values, Vibe, and Essence
- Navigate to the Team page on your Musician OS homepage dashboard
- Locate the Values, Vibe & Essence section
- Document your core principles:
- Values: List 3-5 fundamental beliefs that guide all creative and business decisions
- Vibe: Describe the emotional and aesthetic atmosphere you cultivate
- Essence: Define the irreducible core of what makes your artistry distinctive
- Share these foundational elements with any current or future collaborators to ensure alignment
